How does a one-woman show grow? What is ‘enough’ audience feedback? Plus other questions many independent podcasters ask themselves, in part two of my interview with Erica Heilman.

Before podcasting was huge, it was small and often strange. In this interview, Rumble Strip’s Erica Heilman reflects on the origins of podcasting and talks about her own winding road to success.

It’s so easy but not enough people think of it as marketing. Being in touch with listeners is key to building a loyal audience.